What is business@school?

business@school is an educational initiative of the international management consulting firm Boston Consulting Group (BCG). Launched in 1998 at two pilot schools in Daun (Eifel) and Hockenheim, Gemany, the initiative now involves over 1,000 senior high school students as participants each year, along with 150 motivated teachers, at approximately 70 schools in Germany, Austria, Italy, Great Britain, Albania, and Switzerland. Participating students and teachers are supported by roughly 400 volunteer coaches from 20 partner companies and BCG.

Phase I

Analysis of a large company


Phase II

Analysis of a small business


Phase III

Development of a business idea


School and regional competitions

Each school's winning team advances to one of the regional competitions

German Finals

The winning teams of the regional competitions advance to the German Finals

Press releases

Which team did the best job of presenting its business idea at the regional competition? And which team won the Finals?

You'll find all of our press releases here.


Logo (PNG)


Fact sheet
 Facts and numbers at a glance

Interview with Babette Claas, Head of business@school, on the initiative's goals, motivations, and successes

Learn more

You'd like to find out more about business@school or have questions about participating students' business ideas?

We look forward to hearing from you!

Katharina Wachter
Phone: +49 170 3344 327
E-mail: presse(at)businessatschool.de