What is business@school?
business@school is an educational initiative of the international management consulting firm Boston Consulting Group (BCG). Launched in 1998 at two pilot schools in Daun (Eifel) and Hockenheim, Gemany, the initiative now involves over 1,000 senior high school students as participants each year, along with 150 motivated teachers, at approximately 70 schools in Germany, Austria, Italy, Albania, and Switzerland. Participating students and teachers are supported by roughly 400 volunteer coaches from 20 partner companies and BCG.
Which team did the best job of presenting its business idea at the regional competition? And which team won the Finals?
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